RBA Design and Fase Modus, recognizing in physical space (store and other) one of the key elements of Brand equity, have created a multi-specialised team of brand designers, architects, strategic planners as well as experts in the digital field to valorise the shopping experience.

RBA Retail, is thus born, the meeting point between a brand design agency and an architecture firm.
This structure was missing: the competence of the Brand and its identity interfaced with the ability to imagine consistent spaces.

RBA Retail’s main activities:
  • Brand Strategy
  • Concept Design
  • Retail and Interior Design
  • Exhibition Design
  • POS
  • Corporate and Literature
  • Digital branding & Tools for shopping 2.0


Once upon a time there was a store.

Digital shopping revolution.

Today, e-commerce sites, apps and even consoles have become shopping tools. Consumers have changed, also thanks to the different purchase options, and therefore the role of the store has changed as well.


Stores may gradually change their role and turn more and more into showrooms, where customers come into contact with products that they buy online later.

the next shopping experience

The solution is the deep integration between the Brand image and the valorisation of the experience, through sensory and perceptual elements unique to this channel. RBA Retail supports these types of development through the experience of its digital associate Brexlab and its technology partner e-Gate (from the incubator of the Politecnico di Torino).