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Main PACKAGING DESIGN activities
  • Package Structural design
  • Packaging system
  • Packaging restyling
  • New product launch
  • New positioning
  • Brand extension
TOOLS:
  • Eye-tracking
    use (in collaboration with SR labs) of the eye-tracking research method to monitor the effectiveness of the packaging (before, during the creative phase and after the finalisation).
  • Mintel GNPD and Mintel Inspire
    to analyse direct and indirect competitors on keywords; to know the main market trends.
  • Colour separation, printing tests and mock-up
    for a direct quality control in the pre-production phase

For a product packaging is the first expression of the Brand, it is the Brand that becomes physical, tangible; it communicates its positioning, promise, characteristics; it determines identification and visibility; it establishes a competitive advantage; it creates a contact with the consumer.
Packaging is above all a powerful tool for communication and sale.
Relevant, clear, distinctive, visible, emotional:
5 essential features for an effective packaging; you can obtain them through a solid strategic thinking, simple and straightforward creativity and accurate execution, a structured process and specific tools.

STAGES OF PACKAGING DEVELOPMENT PROCESS

1

EXPLORATION

(Strategic platform / brand strategy)

2

CREATION

CCreative concept and first visual interpretations of the brief (sketches) Development of selected concept designs

3

iMPLEMENTATION

  • Graphic finalisation of packaging on all sides
  • Extension to format and taste variations
  • Creation of product visuals (illustrations, photographs)
  • Finalized structural design and 3D rendering
  • Post production

4

PRODUCTION

Preparation of working drawings, colour tests, printing tests, creation of mock-ups, supervision of printing.

Fast is fine, but accuracy is everything. Wyatt Earp