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A Brand is an idea, a promise, a perception, a difference. Design helps Brands express their reason for being and personality, communicate their values, be identified and recognized, tell their story. Design can make a difference for a Brand, can make it more attractive, more memorable, closer, more competitive. Design, through a set of signs that must clearly express meaning, mission and values, is an effective and powerful tool to nourish the most valuable asset of a company: its Brand.

MAIN BRAND IDENTITY ACTIVITIES
  • Logo design
  • Naming
  • Tagline
  • Company profile
  • Corporate Brand applications
    (signages, stationary, vehicles, uniforms, shopping bags etc.)
  • Product brand application
    (brochure, trade folder, display)
  • Brand identity guidelines

EXAMPLE OF BRAND IDENTITY