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LEGA SERIE A

THE SOCCER SHOW

The visual identity of the most popular Italian “Brand” is embodied in the logo that sums up the values of Italian soccer: international appeal, prestige, tradition and modernity, participation, impressiveness. A logo that expresses the excellence of Italian soccer through a universal symbol: the stadium, symbolically built as an embrace between supporters of different teams. An identity that guides the main applications, and stokes the brands of the individual competitions, in a global consistency which also considers the main sponsor.

  • brand identity
  • logo design
  • brand application
  • brand manual
  • institutional video



LEGA SERIE B

HIGH QUALITY FOR OVER 200 YEARS

Attention to the territory and social issues, dynamism and passion are the values underlying the logo, built on the signs of a footballer-icon who, as he plays, forms the letter B and that represents the different flags through different colours. The main logo is accompanied by independent corporate applications, identities derived from the main one that represent events, activities, teams that make up the highly dynamic and positive network of Serie B.

  • brand identity
  • logo design
  • brand application
  • brand manual
  • company profile
  • communication concept
  • institutional video