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GLEN GRANT

SINGLE MALT SCOTCH WHISKY

A long collaboration leads RBA Design to redefine the entire range of Single Malt Scotch Whiskies, from the packaging design of 5, 10 and 16 year old whiskies to the launch of the new spirit aged 25 years, to a number of special and limited editions such as the 170th Anniversary or the Five Decades. An escalation in terms of premiumness, for a brand that is repositioning itself in the international market as a valuable and prestigious product. This is witnessed by the 50 Year Old packaging, a mouth-blown crystal decanter with copper elements and a 18-carat gold plate with monogram, contained in a handmade wooden case and guaranteed by the certificate signed by the Master Distiller, Dennis Malcolm. From the concept “The time has come” to the key visual for the PR launch, from the presentation video to the artworks for the engraver, all developed by RBA Design.

  • product innovation
  • communication concept
  • key visual
  • institutional video
  • shape design
  • packaging design
  • production follow-up