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CELLI

ITALIAN DESIGN FOR BETTER DRINKING

The cooperation between RBA Design and Celli, a leader in Italy and worldwide in drink dispensing systems, starts with the claim “40 years to get young”. A repositioning strategy that, on the occasion of the anniversary, presents to various stakeholders (internal staff, customers, distributors, investors...) the transition from “dispensing equipment" to “best drinking experience” through a powerful spokesperson: the bartender. Celli logo is the signature, with the new tagline “Designed in Italy for better drinking”, of the new multi-subject campaign, the new company profile, the new magazine “CelliNews” and all the literature designed and produced with RBA Design since 2013. Meanwhile the brand building journey continues.

  • repositioning
  • pay-off
  • stationary
  • company profile
  • brochure
  • magazine
  • communication concept
  • corporate video