Creation of new concepts and new brand identities as well as packaging restyling of different product lines for a multi-branding company that combines tradition and innovation.
Modernity and tradition live together in a package that, through the visual concept of the “tear” invites you to discover the freshness of its cold cuts. A simple and strong identity at the same time, where the excellent product visibility assures its quality.
For the premium line that offers products selected throughout Italy, the creation of a very simple identity conveyed by a label that ensures maximum visibility of the product, even when it features the communication of the individual consortia. The essentiality of the overall image is accompanied by the refinement of communication details (Indian ink images that represent regions) and technicality with the use of gold and a high quality paper.
The irresistible lightness of wellness expressed through a very distinctive identity based on the colour code, unique to the category, on the logo that, also in the stem-smile of the flower embodies the promise, on the product visuals that convey the benefits taste and lightness.
The restyling of the innovative range dedicated to snacks with the aim of conveying a message that encourages the spur of the moment, but also an assurance of quality. While being comprehensive, the system envisages to characterize the different segments and products by enhancing, in addition to appetising, specificity and pluses.
For the classic “seasonal products”, the choice fell on a historically qualifying brand: “Beretta 1812”, union of tradition and prestige. Here the consistency with the Brand system is enriched with visually emotional and technically sophisticated elements, such as the Fratelli Beretta logo in relief.