FOLLOW US ON
LANGUAGES: IT EN

WHITTINGTON

SUPERIOR TEAS

Redesign of Whittington’s Teas and Infusions line, of the Eraclea/Lavazza group, with the aim of enhancing the Brand’s prestige in Italy and abroad. We have first modernised the brand, by improving readability in the typographic design and highlighting its Britishness, and then developed a package system that introduces premiumness colour codes - black and gold - associated with the typical colours of the range. The “Victorian” mood is expressed in the image of the “lady”, turned into a cameo resting on a bed of tea leaves.

  • packaging design