System packaging for one of the main distribution chains, with the objective of approaching the consumer in a more contemporary way, communicating the quality of the brand's products through a simple, modern and rational visual language.
- packaging design
FOR PEOPLE AND THE ENVIRONMENT
iNaturale, belonging to the “Iper La grande i” chain, identifies the activities, services and products of the company related to the world of eco-sustainability and organic and healthy food. The brand strategy has guided the development of the line’s packaging design towards a format which can be adapted to the different worlds of the various products. The common denominator: the values of naturalness and authenticity emblematically represented by visual-icons, from the fruit basket to the milk bucket.
IPER - GRANDI VIGNE
With over 50 labels divided into five segments, from the basic to the organic line, Grandi Vigne is the brand of the “Iper La grande i” chain that offers DOC and DOCG wines selected from small Italian producers. A great commercial success supported by a label system that enhances the concept of the wines’ origin on the front label, with the aim of conveying the value of territoriality, identified in the expertise of individual winemakers.