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CRODINO

BLOND APERITIF

Immediately after the launch of Crodino Twist, also the parent brand Crodino renews its image with minor but significant changes: on the historic 10cl bottle-icon, sold in 6 and 10pcs clusters in large-scale retail and in various formats for hotels and the catering industry, the graphic design has introduced greater freshness, brightness and image dynamism, realigning the Brand with its desired moment of consumption: the modern Italian aperitif, at home and outside.

  • logo restyling
  • packaging restyling
  • production follow-up

CRODINO TWIST

The relaunch of the brand starts from innovation: two new fruit-flavoured aperitifs branded Crodino Twist, proposed in 17.5cl single-portion bottles in 3pcs clusters in large-scale retail, and in 24pcs boxes for hotels and the catering industry. Original and appealing shape design, family feeling and differentiation with respect to the parent brand Crodino, impactful packaging image relevant to the young-adults target are the highlights of a brief that RBA Design has fully implemented, from strategic design to production.

  • product innovation
  • shape design
  • logo design
  • packaging design
  • production follow-up
  • brand manual