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APEROL

#1 SPIRIT IN ITALY

RBA Design signs the identity of the #1 spirit in Italy: the bottle, sinuous and captivating, customized with the logo embossed on the glass; the shape of the label, with its dynamic and positive ascending diagonal; the bright yellow logo, which briskly recovers the 20s style, when the drink was invented; the gold finishing that makes everything precious, authoritative and prestigious, even in its immediacy - the entire packaging design has been conceived to strengthen and increase the leadership of this extraordinary Italian success in the world.

  • shape design
  • logo design
  • packaging design
  • production follow-up
  • brand manual
  • packshots
  • brand key visuals
  • institutional backgrounds



APEROL SPRITZ HOME EDITION

The most popular aperitif of the moment in a ready-to-serve version for home consumption, launched in 2011 in the large-scale retail channel. The design of the glass bottle, combined with the transparent label wit silk-screen effect, emphasizes the uniqueness and premiumness of this single-serving drink (1 bottle = 1 stem glass of Aperol Spritz), presented in 3pcs clusters. An impactful and quality image, for which RBA Design has developed shape design, logo and graphic design from the briefing to the production: the result has won the 1st Prize in the category “Beverages Packaging” of the Brand Identity GrandPrix.  

  • product innovation
  • shape design
  • logo design
  • packaging design
  • production follow-up
  • brand manual